XOX Audio Tools

XOX AUDIO TOOLS brings high design and advanced technologies to the musical field to produce seductive musical instruments.

XOX Audio Tools started in 2006 from a meeting between a musician with a background in sales and marketing, a famous product designer, and two engineering and manufacturing experts.

"It all began with the quest to make a better guitar for the guitarist, better playability, better tone, better sustain, better resistance to the elements, better ergonomics. Having identified a material which greatly improves tone, sustain, and structure, over wood, I began exploring designs which could satisfy all aspects the guitarist desired in his dream guitar" states Peter Solomon, Design Director and CEO of XOX Audio Tools. "I wanted to create a new formal language for this guitar that would express its cutting-edge and innovative essence while also paying homage to certain elements of iconic electric guitars in order to create a comfortable familiarity for musicians. I delineated a sleek and organic form with distinctly carved out areas, but also something which felt like a guitar, and not an alien spaceship" stated Peter.

“Our mission was the development of a completely new electric guitar, different from any other previously seen models, not just a music instrument but also a seductive object characterized by its unique design and by the use of cutting edge technology and materials such as carbon fiber” explains Paolo Storti, Marketing & Sales Manager.

This is never a minor challenge, considering there are not a lot of new ideas and features in the musical instrument field. “XOX will never produce a copy of another instrument. We are innovators and will always lead the way by designing our instruments from the ground up” continues Paolo Storti. “Our ideas are inspired by the musician’s needs, what does he really want from his instrument? From there, using our experience, fantasies, and new technologies, we project the highest level of instruments for the connoisseur.

Paolo Storti adds: “It was important to find the ideal shape not just in terms of aesthetics but also in terms of functionality and performance.” The goal was achieved with the Handle, a revolutionary electric guitar.