TOKYOFLASH was established in 2000 in Tokyo, as the name suggests, and since then has grown into a world leader for the design and sales of unique watches for lovers of japanese wristwears that they cannot get from anywhere else.

Over the past several years, TokyoFlash has experienced great success with the promotion of its products which are featured in many world famous magazines, newspapers, television shows and top technology blogs, as well as such shopping venues as the Museum of Modern Art (MoMA) New York and colette France.

"We started designing unique watches for fun, but after my first design we became know in the media very quickly,” said Brent Car, founder and CEO of TokyoFlash. “Then we started to do more and more designs each getting attention in the media and movie and music industry." “Our company is still small but I like it that way,” Car said. “In fact we are turning down opportunities as I am not interested in ever going mainstrem. I like the size of our company. It’s like a boat, you always want a bigger one but once you have that big boat you miss all the simplicities of that smaller boat you had. Business is the same for me. Get too big and you lose the creativity."

THE TOKYOFLASH DESIGN PHILOSOPHY
TokyoFlash’s design philosophy is to create watches that are unique and fashionable. TokyoFlash designers have great fun working together on wild projects. Their way of thinking is "the crazier, the better".

“At first it was mostly just the idea,” Car explained. “Now, as we are progressing, we are understanding how important product design is to reflect on sales".

Taking advantage of Altair Evolve’s capabilities, we can play around in total freedom,” Car said. “For example, changing the radius to see how it blends into a strap, or adding a curve to flat glass, or a bevel. Then playing around with materials in the rendering process makes you think of applying a material where you never would traditionally.