Retail Data Analytics and Customer Insights | Altair
Retail

Retail

Altair’s data analytics solutions enable retailers, consumer packaged goods (CPG), and fast-moving consumer goods (FMCG) companies to profile, segment and score shopper data to better understand the path to purchase, price sensitivities, and more.

Data Preparation for Retail

Retailers must take advantage of the full universe of data available to them to stay competitive in a constantly changing battle for consumer disposable income. With Altair, you can access data from point-of-sale (POS), CRM and inventory systems, eCommerce sites to better understand customer sentiment, shopping patterns, supply chain opportunities, and product pricing. Altair offers a centralized data marketplace to access, clean and share all your data sources to speed collaboration and drive insights to stay competitive.

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Deeper Customer Insights

The omnichannel strategy has changed the way customers interact with retailers and CPG brands. Smartphones have also made it impossibly easy to interact with and market to customers. For promotions to not come across as clumsy and tone-deaf, retailers need to better understand changing preferences, and shifting demand so they can personalize their interactions. With Altair, retail analysts derive deeper customer insights, faster, by blending and analyzing data across all channels, without any coding or IT dependencies. Data is your biggest asset in the war for attention and loyalty.

Improve Profits with Data Analytics

Looking to improve profitability? Better insight can get you there. You have a wealth of data on sales trends, cart abandonment and revenue by products, stores, and channels, but you’re probably struggling to derive insight from it. With Altair, you can manage your business dynamically with the ability build real-time reports on every angle of your retail operations. You can even enrich your reports with third-party information, like weather data and customer credit data to better optimize store staffing levels and create targeted, just-in-time promotions.

Consumer Insight and Behavior Analytics

In an era when new retail entrants exclusively sell their goods via digital channels, customers today have more choice where they purchase from, when they purchase, and at what price. Brand loyalty is often an afterthought as customers shop around for their best option. Retailers are challenged to find new ways to appeal to existing and potential buyers. Altair’s data analytics solutions enable retail organizations to profile, segment and score innumerable individual consumers to better understand the propensity of one to select a product for purchase, and at what price consumers will most likely be willing to pay.